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How are ideas for new vacuums born?

BISSELL vacuums are designed with your needs in mind. By listening to you, the consumer, we have developed a full line of vacuums to help make cleaning your home easier.

Part of BISSELL's core belief and goal is to start with The Consumer to develop and market Life Inspired Cleaning Innovations™. This means that our products are designed and developed to meet consumers' real-life needs.

In order to understand these needs, our Market Research Group conducts a variety of research studies. We talk to consumers and gather information in many ways. For example, we will go into consumers' homes to watch them as they clean, giving us the opportunity to observe product/brand usage and behavior as they are used in real life environments. This helps us to identify possible improvements that could be made to existing products as well as discover new product ideas to meet unmet needs.

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