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BISSELL® is Getting a Little Greener

Brand to Unveil Its Sustainable Design Initiatives and Products
at International Home + Housewares Show

GRAND RAPIDS, Mich., March 16, 2008 — BISSELL Homecare, Inc. unveils its plan to get a little greener at this year’s International Home + Housewares Show in Chicago March 16 -18. The floor care manufacturer is leading the way in its industry to lessen its impact on the global environment. BISSELL’s ForEver Green Team coordinates sustainability efforts in six major categories: packaging, engineering, chemicals, facilities, supply chain/logistics and communications.

BISSELL’s goal is to reduce the impact it has on the global environment by identifying and implementing sustainability strategies consistent with overall key business objectives. “We know BISSELL can’t become green overnight, but the important thing is that we’re making a serious effort to become a little greener and setting realistic, yet ambitious, goals to make that a reality,” says Mark Bissell, BISSELL’s president and CEO.

As part of its commitment to becoming a little greener, BISSELL is unveiling the new Little Green® Compact, Multi-Purpose Cleaner at Housewares. In addition, BISSELL will also be showcasing the Steam Mop™ hard floor cleaner, Natural Sweep™ carpet sweeper, 3X Concentrated Formulas™ with Scotchgard™ Protector and the PROheat 2X® CleanShot® carpet deep cleaner.

The Little Green is engineered to help consumers make their world a little cleaner and greener with sustainable design features that reduce waste and help protect the environment. It has PVC-free tanks and hose, and has parts made from 100 percent post-consumer recycled plastic.

The Little Green’s carton has a minimum of 75 percent recycled corrugated packaging, no Styrofoam or PVC inserts, is smaller than the previous version and is completely recyclable. In addition, the deep cleaner uses earth-friendly formulas that contain no heavy metals or optical brighteners and are free of phosphates and dyes. BISSELL’s goal is to make this product from 75 percent recycled materials by the end of 2008.

“BISSELL understands our customer’s desire for meaningful green products,” says Jim Krzeminski, BISSELL's executive vice president of product development, sales and marketing. “We recognize the importance of scrutinizing all our products with respect to their impact on the environment. Although we’ve been striving to do the right thing for many years, in the last twelve months, we’ve increased our internal awareness to ensure that all products be held to a higher environmental standard.”

To learn more about BISSELL’s green strategy and how they are making green steps toward reducing their impact on the environment, visit www.getalittlegreen.com or call Ann Lamb at 616-735-1458 or Lisa Mabe at 336-774-9434.

About the International Home + Housewares Show The 2008 International Home + Housewares Show will feature more than 2,000 exhibitors in four show expos: Dine + Design; Clean + Contain, including Promotion in Motion; Wired + Well; and Global Crossroads, the international pavilions. More than 60,000 total attendees from 104 countries around the world are expected. To register for the Show or for information on exhibiting, please visit www.housewares.org.

About BISSELL Homecare, Inc. A 132-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care innovator and international manufacturer of home-cleaning products, including sweepers, vacuums, deep-cleaning machines and cleaning formulas sold at retail locations nationwide. The company, in its fourth generation of family leadership, is the seventh-oldest privately held manufacturing company in the United States.

Scotchgard is a trademark of 3M.

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